# Simulmedia Switchboard

> The transaction platform for linear TV. Sellers package and price inventory any way they choose; buyers, human or agent, transact through any surface. Docs cover the REST API, MCP server, CLI, webhooks, files, and marketplace concepts.

## Get started

- [Introduction](https://switchboard.simulmedia.com/docs/introduction)
- [Choose your surface](https://switchboard.simulmedia.com/docs/choose-your-surface)
- [Quickstart: connect your inventory](https://switchboard.simulmedia.com/docs/quickstart-seller)
- [Quickstart: place your first order](https://switchboard.simulmedia.com/docs/quickstart-buyer)
- [Authentication](https://switchboard.simulmedia.com/docs/authentication)
- [Sandbox](https://switchboard.simulmedia.com/docs/sandbox)
- [Rate limits](https://switchboard.simulmedia.com/docs/rate-limits)
- [Versioning](https://switchboard.simulmedia.com/docs/versioning)

## Concepts

- [The marketplace](https://switchboard.simulmedia.com/docs/marketplace)
- [Who does what](https://switchboard.simulmedia.com/docs/who-does-what)
- [The object model](https://switchboard.simulmedia.com/docs/object-model)
- [The deal model](https://switchboard.simulmedia.com/docs/deal-model)
- [Agreements](https://switchboard.simulmedia.com/docs/agreements)
- [Disclosure](https://switchboard.simulmedia.com/docs/disclosure)
- [Packages](https://switchboard.simulmedia.com/docs/packages)
- [Selling titles](https://switchboard.simulmedia.com/docs/selling-titles)
- [Currencies](https://switchboard.simulmedia.com/docs/currencies)
- [Guarantees](https://switchboard.simulmedia.com/docs/guarantees)
- [Rates](https://switchboard.simulmedia.com/docs/rates)
- [The price-clearance invariant](https://switchboard.simulmedia.com/docs/rate-invariant)
- [Orders](https://switchboard.simulmedia.com/docs/orders)
- [The state machine](https://switchboard.simulmedia.com/docs/state-machine)
- [Negotiation](https://switchboard.simulmedia.com/docs/negotiation)
- [Settlement](https://switchboard.simulmedia.com/docs/settlement)

## Guides: for sellers

- [Map your systems: sellers](https://switchboard.simulmedia.com/docs/map-your-systems-seller)
- [Publish a catalog](https://switchboard.simulmedia.com/docs/publish-catalog)
- [Sell without publishing avails](https://switchboard.simulmedia.com/docs/sell-without-avails)
- [Selling patterns](https://switchboard.simulmedia.com/docs/selling-patterns)
- [Connect with files: S3 and SFTP](https://switchboard.simulmedia.com/docs/connect-with-files)
- [Host your own API: the pull connection](https://switchboard.simulmedia.com/docs/host-your-own-api)
- [Approve orders](https://switchboard.simulmedia.com/docs/approve-orders)

## Guides: for buyers

- [Map your systems: buyers](https://switchboard.simulmedia.com/docs/map-your-systems-buyer)
- [Buy with an MCP agent](https://switchboard.simulmedia.com/docs/buy-with-mcp)
- [Buy remnant and opportunistic inventory](https://switchboard.simulmedia.com/docs/opportunistic-agent)
- [Proposals](https://switchboard.simulmedia.com/docs/proposals)
- [Upfront commitments](https://switchboard.simulmedia.com/docs/upfront)
- [Submit a document order](https://switchboard.simulmedia.com/docs/document-orders)
- [Political buying (LUR)](https://switchboard.simulmedia.com/docs/political-lur)

## Operate

- [Connections](https://switchboard.simulmedia.com/docs/connections)
- [Seller levels](https://switchboard.simulmedia.com/docs/seller-levels)
- [Webhooks](https://switchboard.simulmedia.com/docs/webhooks)
- [Reconciliation](https://switchboard.simulmedia.com/docs/reconciliation)
- [Errors](https://switchboard.simulmedia.com/docs/errors)
- [Cleared settlement onboarding](https://switchboard.simulmedia.com/docs/cleared-onboarding)

## API reference

- [Overview](https://switchboard.simulmedia.com/docs/api-overview)
- [Conventions](https://switchboard.simulmedia.com/docs/api-conventions)
- [Objects reference](https://switchboard.simulmedia.com/docs/api-objects)
- [Capabilities](https://switchboard.simulmedia.com/docs/api-capabilities)
- [Catalog](https://switchboard.simulmedia.com/docs/api-catalog)
- [Rates](https://switchboard.simulmedia.com/docs/api-rates)
- [Avails](https://switchboard.simulmedia.com/docs/api-avails)
- [Orders](https://switchboard.simulmedia.com/docs/api-orders)
- [Agreements & settlement](https://switchboard.simulmedia.com/docs/api-agreements)
- [Events](https://switchboard.simulmedia.com/docs/api-events)
- [Webhooks](https://switchboard.simulmedia.com/docs/api-webhooks)
- [Files](https://switchboard.simulmedia.com/docs/api-files)

## Agents & tools

- [MCP server](https://switchboard.simulmedia.com/docs/mcp)
- [CLI](https://switchboard.simulmedia.com/docs/cli)
- [Agent-to-agent (A2A)](https://switchboard.simulmedia.com/docs/a2a)